Privacy Policy

This Privacy Policy explains how Appraise Rent LLC (“Company,” “we,” “us,” or “our”) collects, uses, and protects information provided by users of our website and services (the “Service”).

This Privacy Policy is intended to be read together with our Terms of Service.

By using the Service, you acknowledge the practices described in this Privacy Policy. Where applicable, we will obtain consent for the use of cookies and similar technologies as described below.

We may collect the following categories of information:

• Personal Information: name, email address, account information, and communications with us;
• Property Information: property details submitted for the purpose of generating reports;
• Technical Information: IP address, browser type, device information, and usage data;
• Analytics and Usage Information: information about how visitors interact with our website and Service, including pages viewed, interactions, device information, approximate location, and other usage information collected through analytics technologies.

We may use cookies and similar technologies to provide the Service, maintain security, understand how users interact with our website, and measure the effectiveness of our marketing.

We do not knowingly collect information from individuals under the age of 18.

Information collected is used to:

• Provide and deliver requested reports and services;
• Process payments and manage accounts;
• Communicate with users regarding orders, updates, or support;
• Improve the functionality, accuracy, and security of the Service;
• Understand how users interact with our website and Service;
• Analyze website traffic and usage;
• Measure the effectiveness of our marketing and advertising;
• Detect, prevent, and address security issues, fraud, or misuse.

We do not sell, rent, or trade personal information.

We use cookies and similar technologies on our website for necessary website functionality, analytics, and marketing purposes.

Depending on the user’s choices and applicable law, we may use the following services:

• Google Analytics 4 (GA4) with Google Signals: used to understand website traffic and how visitors interact with our website and Service. Google Analytics may collect information such as device and browser information, approximate location, session information, and website interactions. We have enabled Google Signals, which means Google may associate your activity on our website with your Google account if you are signed in to Google and have consented to this association through your Google account settings. This enables cross-device reporting and advertising features such as remarketing and Demographics & Interests reporting. Data associated with your Google account through Google Signals may be accessed or deleted via your Google My Activity settings at https://myactivity.google.com. Google Analytics data is processed and stored on Google servers, which may be located in the United States or other countries.
• Microsoft Clarity: used to understand how visitors interact with our website, including user behavior and website usage patterns. Clarity may use cookies and similar technologies to provide features such as session analysis and behavioral analytics.
• Meta Pixel: used to measure the effectiveness of our advertising and marketing campaigns and to understand interactions with our website resulting from advertising.

Some of these services may collect or process information on our behalf and may use cookies or similar identifiers.

By accepting optional cookies, you consent to the collection and processing of your data by Google, Microsoft, and Meta as described above, including Google's association of your website activity with your Google account where you are signed in and have consented to such association. Our use of Google Analytics advertising features is subject to the Google Analytics Advertising Features Policy.

Where required by applicable law, we will request consent before using non-essential cookies or similar tracking technologies. Users may accept or decline optional tracking through our cookie consent mechanism.

If a user declines optional tracking, we will take reasonable steps to prevent optional analytics and marketing technologies from being used in accordance with their choice.

Analytics data we collect is retained for up to 14 months before automatic deletion by Google Analytics. You may request deletion of your data earlier by contacting us or, for data associated with your Google account via Google Signals, via https://myactivity.google.com.

Users may also be able to manage or delete cookies through their browser settings. To opt out of Google Analytics across all websites, you may install the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout.

All reports generated through the Service are confidential and are intended solely for the individual or entity that ordered the report, subject to the Terms of Service.

Reports may not be:

• Shared publicly;
• Distributed to third parties;
• Posted online or used in marketing materials;
• Represented as certified, lender-approved, regulatory, or appraisal documents.

Unauthorized disclosure or misuse of reports is strictly prohibited and may result in legal action, including civil remedies to the fullest extent permitted by law.

We may share information with:

• Third-party service providers necessary to operate the Service, including payment processors, hosting providers, analytics providers, and technology providers;
• Google, in connection with Google Analytics and related measurement services;
• Microsoft, in connection with Microsoft Clarity and related analytics services;
• Meta, in connection with the Meta Pixel and related advertising and measurement services;
• Legal authorities when required by law or when necessary to protect our legal rights.

We do not sell personal information.

Where applicable, third-party service providers may process information according to their own privacy policies and terms.

We are based in the United States. By using the Service, you understand that your information may be transferred to and processed in the United States or other countries where our service providers operate.

In particular, Google, Microsoft, and Meta process data in the United States and other countries. If you are located outside the United States, your use of optional analytics and advertising features constitutes consent to the transfer of your data to these countries, which may have different data protection laws than your country of residence.

For users in the European Economic Area (EEA), United Kingdom, or Switzerland, we rely on your explicit consent (provided through our cookie consent mechanism) as the legal basis for transferring your data to Google, Microsoft, and Meta for analytics and advertising purposes.

We take reasonable administrative, technical, and organizational measures to protect user information.

However, no system is completely secure, and we cannot guarantee absolute security.

If you are a California resident, you may have rights under applicable California privacy laws, including the right to:

• Request access to the personal information we collect about you;
• Request correction of inaccurate personal information;
• Request deletion of your personal information, subject to legal exceptions;
• Opt out of the sale or sharing of personal information where applicable;
• Receive information about the categories of personal information we collect and how it is used;
• Not be discriminated against for exercising applicable privacy rights.

We do not sell personal information.

We use third-party analytics and advertising technologies, including Google Analytics 4 (with Google Signals), Microsoft Clarity, and Meta Pixel, to understand website usage and measure marketing effectiveness. Use of these technologies with your consent may constitute "sharing" of personal information for cross-context behavioral advertising under California law. You may opt out of such sharing by declining optional cookies through our cookie consent mechanism or by contacting us.

For data associated with your Google account via Google Signals, you may access or delete that data at https://myactivity.google.com.

To exercise applicable privacy rights, contact us at info@appraiserent.com.

We will not discriminate against you for exercising your applicable privacy rights.

Users are responsible for maintaining the confidentiality of their account credentials and reports. Any unauthorized sharing or misuse is the responsibility of the user.

We may update this Privacy Policy from time to time.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.

Your continued use of the Service after changes become effective constitutes acceptance of the updated Privacy Policy, except where applicable law requires additional notice or consent.

Email: info@appraiserent.com

Company: Appraise Rent LLC

Address: 25261 Ginger Rd, Lake Forest, CA 92630